May 22, 2017

WSJ: Facebook Embraces Esports in Its Video Strategy Shift

Facebook Inc. is paying professional videogame teams and others in the esports industry to post videos on the social network, part of a shift in strategy to deliver more-premium programming to the company’s nearly two billion monthly users.

Earlier this year, Facebook signed contracts with five teams to publish live and on-demand video of players practicing or competing at esports.

 

In addition, Facebook signed a deal Thursday with ESL, a global organizer of esports contests, to broadcast matches, player interviews and more.