How The New York Yankees Will Shape Esports
If there are still brands sitting in the outfield wondering whether esports is a legitimate business to explore, the New York Yankees have provided a great reason to swing for the fences. The iconic Major League Baseball team is the latest traditional sports organization to enter into esports by investing in Vision Esports (part of Vision Venture Partners), the umbrella company for Rick Fox’s Echo Fox, Jace Hall’s Twin Galaxies and Vision Entertainment, which creates video content for esports.
Stratton Sclavos, general partner at Vision Venture Partners, told AListDaily that the Yankees bring great credibility to the esports world in general and Vision Esports in particular, thanks to the team’s global brand recognition.
“Their endorsement signals to the world that esports is going mainstream,” Sclavos explained. “We’ve already seen tremendous new interest in Vision Esports and our three portfolio companies since the Yankees’ announcement.”
Sclavos said that the Yankees’ marketing and sponsorship teams have longstanding business relationships with in-demand non-endemic brands, so the introductions and bundling opportunities alone are invaluable.